skip to main content
Mobile Phone
Allergy Alert Texts

The Food Standards Agency (FSA) have set up a free text messaging service designed to alert people with a food allergy that a product may be of risk.

Free Food Allergy Alerts

By Dietitian, Juliette Kellow BSc RD

There's good news for allergy sufferers. The Food Standards Agency (FSA) has recently set up a free text messaging service designed to alert people with a food allergy that a product may be of risk to them due to incorrect labelling.

Subscribers to the service receive free information highlighting the allergen, the product and where to get further details.

Sue Hattersley, Head of the Food Allergy Branch at the FSA says, "This SMS service ensures that people with food allergies get vital information wherever they are as soon as possible. This new scheme is an efficient way of reaching people whose health could be at risk due to allergens such as peanuts, other nuts, milk or shellfish ingredients used in product that are not properly labelled."

To sign up to this free service, send the text message "START ALLERGY" to 62372. This initial text will be charged at your network provider's rate.

WLR says:

Until now, information about products that have been recalled or withdrawn due to poor labelling, has been provided on the FSA website and via email updates. Now, the use of text messaging means allergy sufferers can get instant information wherever they are.

This is great news as it has the potential to save lives. Currently, between 5 and 15 people die each year due to food allergies, so anything that helps to reduce the risk of fatalities can only be a good thing.

Start a Free Trial Today

You can track your diet and find out the nutritional content of 50,000 foods and drinks using the food diary and databases in WLR. Try it free for 24 hours

Take our FREE trial »

More Information

www.food.gov.uk - The Food Standards Agency is an independent Government department set up by an Act of Parliament in 2000 to protect the public's health and consumer interests in relation to food.

Sponsored

Start a Free Trial Today

You can track your diet and find out the nutritional content of 50,000 foods and drinks using the food diary and databases in WLR. Try it free for 24 hours

Take our FREE trial »

Imperial | Metric

How Soon Could You Lose a Stone?


Calculate »

New for 2018

Calorie Carb and Fat Bible 2018
  • 25,000+ UK basic and branded foods
  • Completely Updated for 2018
  • New Eating Out section, all major UK restaurants covered
  • Easy to find foods
  • Calories burned information

£5 discount here on wlr

Sponsored

If you enjoyed this article, try our newsletter. It's free.

Receive the latest on what works for weight loss straight to your inbox. We won't share your email address. Privacy policy