Low Calorie Breakfast Cereals

A healthy start to the day kick starts your body and is believed to make you more alert and assertive. There are many breakfast cereals on offer with the major brands low calorie products competing for sales. Look at how our panel viewed some of the options available.

Multi-Flake and Fruit, Perfectly Balanced, Waitrose*

An inviting, natural and healthy appearance endorsed by the packaging. Good mixture of ingredients with a fruity and filling texture and taste.

	Per Bowl (40g)†	Per 100g
CALORIES	134kcal	335kcal
FAT	1.2g	3.0g

Multi-Fruit and Flake, COU, Marks & Spencer*

At first glance has the appearance of 'Rabbit Food' — but this is a surprisingly tasty cereal with a crispy texture. A little too sweet for our panel, it will appeal to those of you with a sweet tooth!

	Per Bowl (39g)†	Per 100g
CALORIES	142.4kcal	365kcal
FAT	0.4g	1.1g

Sultana Bran, Healthy Eating, Tesco*

Not a bad tasting cereal, but uninteresting — needs something to live it up. One of the panelist commented 'it's hunt the sultana time!' (but they do tend to sink to the bottom of the box!)

	Per Bowl (48g)†	Per 100g
CALORIES	156.5kcal	326kcal
FAT	0.9g	1.9g

Orange, Banana, Strawberry Flakes & Grains, BGTY, Sainsbury's*

A bright and inviting package. The cereal looks equally tempting with good colour. The actual product let us down. It had too strong orange taste — doesn't combine well with milk. Very disappointing.

	Per Bowl (35g)†	Per 100g
CALORIES	129.5kcal	370kcal
FAT	0.5g	1.5g

Toasted Multi-Grain with Apples, Perfect Balance, Weight Watchers from Heinz*

Bright eye catching pack with leading bullet points — 'No Added Sugar', 'Less than 2% Fat', 'High Fibre'. Looks healthy and sounds healthy, but had a plain, almost dull, taste. The lowest in calories but not recommended.

	Per Bowl (30g)†	Per 100g
CALORIES	90.0kcal	300kcal
FAT	0.3g	1.0g

Apple, Blackberry and Raspberry Flakes, Good for You, Asda*

This cereal looks healthy. Our panel had the unanimous view it was short on fruit and had the taste and texture of cardboard! (yum...?) We don't suggest trying this one — it'll put you off breakfast!

	Per Bowl (40g)†	Per 100ml
CALORIES	137.6kcal	344kcal
FAT	0.7g	1.8g

†Retailers' Recommended Serving Size

Conclusion

Our panel are not big on cereals and started skeptical about low calorie versions. They agreed that Waitrose's Multiflake and Fruit was a clear winner and made them feel healthy and want to keep to a healthy diet for the day! Unfortunately some of the other cereals were deemed tasteless and not inviting.

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2008 Edition

Low Calorie Breakfast Cereals

Multi-Flake and Fruit, Perfectly Balanced, Waitrose*

Per Bowl (40g)†

Per 100g

CALORIES

134kcal

335kcal

FAT

1.2g

3.0g

Multi-Fruit and Flake, COU, Marks & Spencer*

Per Bowl (39g)†

Per 100g

CALORIES

142.4kcal

365kcal

FAT

0.4g

1.1g

Sultana Bran, Healthy Eating, Tesco*

Per Bowl (48g)†

Per 100g

CALORIES

156.5kcal

326kcal

FAT

0.9g

1.9g

Orange, Banana, Strawberry Flakes & Grains, BGTY, Sainsbury's*

Per Bowl (35g)†

Per 100g

CALORIES

129.5kcal

370kcal

FAT

0.5g

1.5g

Toasted Multi-Grain with Apples, Perfect Balance, Weight Watchers from Heinz*

Per Bowl (30g)†

Per 100g

CALORIES

90.0kcal

300kcal

FAT

0.3g

1.0g

Apple, Blackberry and Raspberry Flakes, Good for You, Asda*

Per Bowl (40g)†

Per 100ml

CALORIES

137.6kcal

344kcal

FAT

0.7g

1.8g

†Retailers' Recommended Serving Size

Conclusion

Published: 16/03/2007