A healthy start to the day kick starts your body and is believed to make
you more alert and assertive. There are many breakfast cereals on offer
with the major brands low calorie products competing for sales. Look at how
our panel viewed some of the options available.
Multi-Flake and Fruit, Perfectly Balanced, Waitrose*
An inviting, natural and healthy
appearance endorsed by the packaging. Good mixture of ingredients
with a fruity and filling texture and taste.
Per Bowl (40g)
Per 100g
CALORIES
134kcal
335kcal
FAT
1.2g
3.0g
Multi-Fruit and Flake, COU, Marks & Spencer*
At first glance has the appearance of 'Rabbit Food' but
this is a surprisingly tasty cereal with a crispy texture. A
little too sweet for our panel, it will appeal to those of you
with a sweet tooth!
Per Bowl (39g)
Per 100g
CALORIES
142.4kcal
365kcal
FAT
0.4g
1.1g
Sultana Bran, Healthy Eating, Tesco*
Not a bad tasting cereal, but
uninteresting needs something to live it up. One of the
panelist commented 'it's hunt the sultana time!' (but they do tend
to sink to the bottom of the box!)
A bright and inviting package. The cereal looks equally
tempting with good colour. The actual product let us down. It had
too strong orange taste doesn't combine well with milk.
Very disappointing.
Per Bowl (35g)
Per 100g
CALORIES
129.5kcal
370kcal
FAT
0.5g
1.5g
Toasted Multi-Grain with Apples, Perfect Balance, Weight
Watchers from Heinz*
Bright eye catching pack with leading bullet points 'No
Added Sugar', 'Less than 2% Fat', 'High Fibre'. Looks healthy and
sounds healthy, but had a plain, almost dull, taste. The lowest in
calories but not
recommended.
Per Bowl (30g)
Per 100g
CALORIES
90.0kcal
300kcal
FAT
0.3g
1.0g
Apple, Blackberry and Raspberry Flakes, Good for You, Asda*
This cereal looks healthy. Our panel had the unanimous view it
was short on fruit and had the taste and texture of cardboard!
(yum...?) We don't suggest trying this one it'll put you off
breakfast!
Per Bowl (40g)
Per 100ml
CALORIES
137.6kcal
344kcal
FAT
0.7g
1.8g
Retailers' Recommended Serving Size
Conclusion
Our panel are not big on cereals and started skeptical about low
calorie versions. They agreed
that Waitrose's Multiflake and Fruit was a clear winner and made them feel
healthy and want to keep to a healthy diet for the day! Unfortunately some
of the other cereals were deemed tasteless and not inviting.
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