Zest Magazine
Reviewed By WLR Dietitian
|
|
 |
|
Fact File - Zest |
|
Issue reviewed: June 2005 |
|
Circulation: 110,764 |
|
Pages: 154,
37% Advertising |
|
Cover Price: £2.90
|
Content
A mixture of health, beauty, food and fitness, including a
reader lifestyle makeover, alternative health, relationships
and emotional issues.
Overall view
The name sums this magazine up really well.
After reading it you’ll probably have a new zest for life and
feel motivated and inspired. The magazine has a lovely start
with a round up of what’s happening that month and is well
structured with clear sections for health, beauty, food and
fitness, interspersed with other features. The design is fresh
and inspiring and the photography is beautiful.
In Detail
The features are well written with lots of
facts, figures and expert advice. There’s a good mix of real
life and expert opinions. In fact, the magazine includes
experts throughout, including a problem page on embarrassing
health issues. There’s also some celebrity content but it
doesn’t dominate the magazine and is usually backed up with
expert opinion.
The features themselves are not as original as they could
be – for example, there are stories on things to do in your
lunch hour, celebrities in bikinis, what to do to reduce your
risk of serious health problems such as heart disease, breast
cancer and osteoporosis, the benefits of being single, how to
use summer to boost your sex life and spa treatments at home.
Despite enticing potential readers with a line that says
‘Get Bikini Slim!’ on the cover, there’s no specific diet –
simply an exercise workout to help shape up all those bits
that are on display in a bikini.
There are a few surprises
including a feature on the prejudices sometimes experienced be
people wanting an abortion, superstar foods for different
conditions and herbal remedies to boost energy levels.
Finally, although there are a lot of adverts, these all
tend to be well suited to the magazine and don’t distract from
the editorial content.
Who it will suit
Zest is aimed at younger women
who want to look and feel good and ooze with confidence.
Juliette's Verdict
If you want a magazine with ‘feel-good’ factor
to help lift your spirits and keep you motivated, Zest will
do the job 8/10
|
